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Crown Principle--to
regard customers' interest supreme
--Crown represents a supreme status.
SCI respects its customers, just like respecting a crown, because
customers are SCI's most important assets. SCI promises high
quality products and satisfactory services to customers, strives
to satisfy customers in every business, and requires every employee
to practice this crown principle by carrying out the following
actions:
--Firstly, we must fully know what
customers need. Only when we communicate with customers thoroughly,
can we understand each customer's special requirements and then
we could offer perfect services to customers as far as possible.
--Secondly, we must respect customers'
demand. We put customers' demand in the first place, try our
best to offer products which are up to customers' demands completely,
and offer attentive service to customers as far as possible.
We also listen to customers' advice in the course of service
and show enough respect to their advice.
--Thirdly, we try our best to help
customers. Our survival and development are completely dependent
upon the development of customers. Only when customers succeed
in the market, will there be a success of SCI. Therefore we
must help customers exploit market in every possible way. This
is the foundation that SCI can get success.
--Fourthly, we must establish customer
networks. SCI's industrial nature decides that the establishment
of extensive and strong customer networks is critical to its
marketing. --Customers are our
precious resource. Customer networks can help us establish and
maintain a good customer relationship.
Salt Solution Principle--to establish
intimate partnership with constituencies
--Salt solution is formed by
blended water and salt. SCI and its partners have a partnership
like the salt solution, because SCI's intimate partnership
is formed by close cooperation with its constituencies including
suppliers and financial department and etc. These constituencies
are SCI's most important external resources and the essential
cooperative partners. To establish and maintain this good
partnership, we are taking the following actions:
--Firstly, SIC attaches great
attention to every kind of partner. We cooperate with them
in an equal and fair way. We are not buying from them. We
are seeking help and support from them.
--Secondly, SCI communicates
with its partners sincerely, because SCI and its partners
share the common benefits, and the common objectives.
--Thirdly, SCI grows up together
with its partners. What we pursue is a long-term partnership
rather than the immediate and vested interests.
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Green Tree
Principle--to build SCI a green enterprise with a good social
image
--As a chemical enterprise, SCI
deeply understands the importance of healthy and harmonious
development of nature and society system. So SCI's tenets include
the green tree principle which requires us to take the following
action:
--Firstly, we assume corresponding
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responsibility. We offer
assistance to the society within our ability. We pay close attention
to the development of society. And we establish good relationship
with communities.
--Secondly, we give great concern
for the environmental protection. As a chemical enterprise,
environmental protection is very important for promoting enterprise
image. Therefore SCI actively undertake the responsibilities
of environmental protection, which in turn expands our market.
Stairs Principle--to forge ahead steadily
--When going upstairs we walk
step by step. Every step is steady. But every step is proceeding.
As SCI's Chairman Tao believes, enterprise's operation should
pursue progress, but steadily. To forge ahead steadily, like
stairs, has been SCI's core tenet, which requires we take
the following actions:
--Firstly, we carry out ample
research about the market. We take all decision-related factors
into account. We never make a decision blindly.
--Secondly, we do every business
with enough patience. Only when the conditions are ripe, will
we put business into practice. We do not ignore the disadvantageous
factors in the course of development. We remember the proverb:
more haste, less speed.
--Thirdly, we do not follow blindly,
but just do what we are good at, though SCI faces a lot of
temptation to expand in the course of its development.
--Fourthly, SCI pursues progress
while pursuing steadiness. No progress means retreat.
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